Florida Fictitious Name Publication

Publish Your Florida Fictitious Name Notice, From $65

Florida requires your fictitious name to be advertised once in a newspaper in your business's county before you register it with Sunbiz. We prepare the notice, place it, email you the publication date, and email you the newspaper's signed affidavit. Then you register.

Prices by County

Florida fictitious name publication, by county
CountyOur Price, per NameState Fee (You Pay Sunbiz)
Duval County$69$50, separateOrder
Clay County$65$50, separateOrder
Nassau County$65$50, separateOrder
St. Johns County$65$50, separateOrder
Orange County$65$50, separateOrder
Hillsborough County$65$50, separateOrder
Miami-Dade County$95$50, separateOrder

Our price includes preparing the notice, placing it with a qualifying newspaper, confirming your publication date, and emailing you the newspaper's affidavit. The $50 registration fee is paid by you to the State of Florida. Your county isn't listed? We don't serve it yet.

How It Works in Florida

  1. You orderPick your county, see your price, then give us the notice details. No upload, nothing to sign.
  2. We place your noticeWe prepare the notice from your details and place it with a qualifying newspaper in your county.
  3. We email your publication dateOnce the newspaper confirms the run date, we email it to you. Dates on this site are estimates until then.
  4. Your notice runsFlorida requires one insertion. The notice runs once.
  5. We email the signed affidavitThe newspaper's affidavit (proof of publication) is emailed to you when it issues. Keep it with your records.
  6. You register on SunbizWith your notice published, you register the name with the Florida Division of Corporations and pay the $50 state fee there. You don't need to wait for the affidavit.

The deliverable you keep: the newspaper's signed affidavit, emailed to you as proof your notice ran. It isn't filed with the state; it's your record.

Florida Questions

Do I Publish Before or After I Register With Sunbiz?

Before. Florida law requires the fictitious name to be advertised at least once in a newspaper in the county where your business's principal place of business is, before you register the name with the Florida Division of Corporations (Sunbiz). When you register, you certify that the name was advertised. (Section 865.09, Florida Statutes.)

What Does It Cost in Total?

Two separate payments. Our price for your county covers the newspaper notice and the proof of publication (Duval $69, Clay $65, Nassau $65, St. Johns $65, Orange $65, Hillsborough $65, Miami-Dade $95). Separately, you pay the $50 registration fee to the State of Florida when you register on Sunbiz. We never collect the state fee and it's never part of our price.

What Is the Affidavit for?

The newspaper's affidavit (proof of publication) is your record that the notice ran. We email it to you when the newspaper issues it. It is not filed with Sunbiz, and Sunbiz does not ask for proof of publication with the registration, so once your notice has run you don't need to wait for the affidavit before you register.

Do You Register the Name With Sunbiz for Me?

No. We handle the newspaper publication only. After your notice runs, you register the name yourself on Sunbiz and pay the state's fee there.

Do I Need to Publish Again When I Renew?

No. Renewing a fictitious name registration doesn't require a new publication. A registration that has already expired can't be renewed, though: it takes a new registration, and that means a new publication first.

What Happens If a Business Doesn't Publish?

Under section 865.09, a business that hasn't complied may not maintain or defend a lawsuit in Florida courts until it complies, and it can be liable for the costs and attorney's fees of the action. Noncompliance is a noncriminal violation. It does not make the business's contracts void.

I Already Registered Without Publishing. Can Publishing Now Fix That?

The statute doesn't provide a late-publication fix for a registration that was certified before the notice ran, so we don't sell one. A Florida attorney can tell you what to do in your situation. PublishProof is not a law firm and doesn't give legal advice.

I Have More Than One Fictitious Name. How Do I Order?

Each name needs its own notice, so one order covers one name per notice. Choose how many names on your county page (up to 5) and the total is set for you before you enter any details. You won't change quantities at checkout.

What Do I Need to Have Ready?

Nothing to upload. Just the fictitious name, the owner's legal name (a person or a company), whether the owner is an individual or an entity, and the business's principal address in the county.

Can I Cancel?

Yes, for a full refund at any time before we submit your notice to the newspaper. If there's an error in the notice that we or the newspaper made, we correct it at our expense. Once a notice is in the newspaper's production, a cancellation follows the newspaper's own deadline and must reach us in writing before it.

Read the full Florida publication guide

PublishProof is a publication service, not a law firm, and does not give legal advice.